2024: A historic year for CiberCuba!

In 2024, we solidified our position as the favorite digital media platform for Cubans both on and off the island. The growth achieved this year reflects the preference, trust, and connection we have built with our audience.

What we talked about in CiberCuba in 2024Photo © CiberCuba

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The 2024 has been a great year for CiberCuba, establishing ourselves as the favorite digital media outlet for Cubans both on and off the island. In a critical and challenging year for journalism in general, and particularly for independent journalism, CiberCuba not only survived but also managed to grow its audience. With significant pressure on the funding sources for media outlets, we have not only managed to survive but also to thrive and establish ourselves as a benchmark. Ten years after our founding, our media is fully funded by advertising revenues.

    What we report on CiberCuba

    This year 2024, we published a total of 19,208 news articles, of which 12,411 are in the Current Affairs section, 5,965 in Entertainment, and 832 in the other sections.

    Number of items by category.

    Our news coverage shows a strong focus on high-impact national issues, such as blackouts, which lead with 960 articles, followed by the Cuban government with 904 and the energy crisis with 743. Other prominent topics include Miguel Díaz-Canel, Cuban emigrants, and accidents in Cuba, each with over 500 articles. Topics such as dollarization, political prisoners, and food with around 200 publications each are also important parts of our informational priorities.

    Articles for selected themes.

    Traffic on CiberCuba.com:

    This year we are closing with an impressive total of 169,787,617 page views, marking a growth of 12.12% compared to 2023. These numbers are not just figures; they reflect the preference, trust, and connection we have built with our audience. News updates were the core of our coverage this year, with a primary focus on current events in Cuba.

    The numbers are a reflection of this coverage, the traffic in the news section during the year 2024 was almost three times that of entertainment.

    Pages viewed by categories.

    Below we show the traffic (in page views) by categories:

    • Current Affairs: 119,909,597 page views (+21.55%), leading strongly and reaffirming our commitment to keep our audience informed about the most important issues.
    • Entertainment: 42,499,423 page views, with a slight decrease of -4.60%, though it remains one of the favorites.
    • Sports: 4,176,307 page views, with a decrease of -24.25%, indicating changes in interests or in highlighted sporting events.
    • Kitchen: 1,278,867 page views (+67.40%), consolidating itself as a flourishing category due to the growing interest in Cuban cuisine.
    • Culture: 719,873 page views (+1.95%), demonstrating that our roots continue to be a topic of great interest.

    Where are you reading us from?

    Our audience is a reflection of the places with the highest Cuban populations. From the heart of Cuba to the Cuban community in the United States, particularly in Florida, these two countries lead as our primary sources of traffic. Spain, Mexico, and Italy also stand out, reflecting the significant Cuban communities that have established themselves in these countries. This underscores one truth: where there is a Cuban, there is a reader of CiberCuba.

    Web traffic and app of CiberCuba for the main countries.

    Our global audience is a testament to how our content resonates with Cubans in every corner of the world. Below, we present the breakdown of page views by the top countries:

    • Cuba: 75,402,742 page views (44.41%), leading with an increase of 10.10% compared to the previous year.
    • United States: 58,922,416 page views (34.70%), a key market with a growth of 9.89%.
    • Spain: 10,929,037 page views (6.44%), with a significant increase of 33.92%.
    • Mexico: 4,744,811 page views (2.79%), growing an impressive 53.16%.
    • Italy: 1,711,616 pages viewed (1.01%), up by 17.52%.
    • Venezuela: 1,588,753 page views (0.94%), with an increase of 33.08%.
    • Canada: 1,448,715 page views (0.85%), with a decrease of -11.43%.
    • Germany: 1,182,620 pages viewed (0.70%), growing by 6.89%.
    • Brazil: 1,021,826 page views (0.60%), with a remarkable increase of 35.58%.
    • Chile: 889,162 page views (0.52%), with a growth of 6.90%.
    • The rest of the world contributed 6.99% of the total page views, reflecting the diversity of our global audience.

    Impact on social media

    Thanks to the work done this year, a significant impact was also achieved on social media, reaching record results in the year that marks its 10th anniversary. A detailed analysis of each FB page and social network demonstrates this:

    Facebook - CiberCuba Noticias

    On our main Facebook page, CiberCuba Noticias, we achieved:

    • Views: 8,662,719,421 (Eight billion six hundred sixty-two million seven hundred nineteen thousand four hundred twenty-one).
    • Reach: 98,550,000 (Ninety-eight million five hundred fifty thousand people).
    • Interactions: 65,700,000 (Sixty-five million seven hundred thousand).
    • New followers: 616,850.
    • Total followers: 3,600,000 (Three million six hundred thousand).

    Facebook - CiberCuba

    On the CiberCuba page, we also achieved remarkable figures:

    • Views: 745,986,732.
    • Reach: 43,800,000 (Forty-three million eight hundred thousand people).
    • Interactions: 6,910,667 (Six million nine hundred ten thousand six hundred sixty-seven).

    Facebook - CiberCuba Entertainment

    On our CiberCuba Entertainment page, we achieved remarkable figures during 2024:

    • Views: 342,332,101 (Three hundred forty-two million three hundred thirty-two thousand one hundred one).
    • Reach: 34,066,667 (Thirty-four million sixty-six thousand six hundred sixty-seven people).
    • Interactions: 2,520,933 (Two million five hundred twenty thousand nine hundred thirty-three).

    Instagram - CiberCuba

    On our Instagram account, we achieved:

    • Views: 505,119,741 (Five hundred five million one hundred nineteen thousand seven hundred forty-one).
    • Reach: 13,383,333 (Thirteen million three hundred eighty-three thousand three hundred thirty-three people).
    • Interactions: 15,816,667 (Fifteen million eight hundred sixteen thousand six hundred sixty-seven).
    • Total followers: 351,500 (Three hundred fifty-one thousand five hundred).

    TikTok - CiberCuba

    On TikTok, starting in mid-year, we reached:

    • Views: 28,000,000 (Twenty-eight million).
    • Profile views: 172,000 (One hundred seventy-two thousand).
    • New followers: 30,000 (Thirty thousand).
    • Total followers: 20,178 (Twenty thousand one hundred seventy-eight).

    Twitter/X - CiberCuba

    On our X/Twitter account, we achieved:

    • Impressions: 28,500,000 (Twenty-eight million five hundred thousand).
    • Interactions: 1,600,000 (One million six hundred thousand).
    • Profile visits: 41,900.
    • Verified followers: 933 (Nine hundred thirty-three).
    • Total followers: 206,600 (Two hundred six thousand six hundred).

    YouTube - CiberCuba

    On our YouTube channel, we reached:

    • Views: 7,841,777 (Seven million eight hundred forty-one thousand seven hundred seventy-seven).
    • Viewing time: 222,800 hours (Two hundred twenty-two thousand eight hundred hours).
    • New subscribers: 51,700 (Fifty-one thousand seven hundred).
    • Total subscribers: 326,738 (Three hundred twenty-six thousand seven hundred thirty-eight).
    • Likes: 163,900.

    CiberCuba App

    In our mobile app, we achieved:

    • Screen views: 78,000,000 (Seventy-eight million).
    • Active users by location:
      • Cuba: 91,000.
      • United States: 60,000 (Sixty thousand).
      • Spain: 11,000 (Eleven thousand).
      • Mexico: 5,100 (Five thousand one hundred).
      • Germany: 4,000 (Four thousand).
      • Canada: 4,000 (Four thousand).
      • United Kingdom: 3,600 (Three thousand six hundred).

    Technological innovation:

    2024 has been a year of significant technological changes in CiberCuba.

    During this year, we developed and implemented an automated content distribution platform for social media, powered by artificial intelligence. This advancement included the integration of a content prioritization algorithm that determines which content should be published on each social network and at what time, with the aim of maximizing results. This platform is built on cutting-edge web application and automation technologies, utilizing services from Google Cloud, Cloudflare, Open AI, among others.

    The incorporation of AI tools, such as Chatgpt, has also allowed us to increase productivity in content writing, text and document analysis, as well as in the development of the software created by CiberCuba during this year. We have also explored and are using AI-generated images, as well as automatic translation of content into different languages, resulting in the creation of sites in 7 languages: English, French, German, Italian, Russian, Portuguese, and Chinese.

    What to expect in 2025?

    These results demonstrate our editorial team's commitment to reporting with dedication, professionalism, and informational rigor. Every news story, article, and analysis reflects the strong teamwork driven by a passion for informing and the determination to be the voice of Cubans in every corner of the world.

    Our audience and traffic numbers also reflect the impact of our innovative strategy on social media and applications, establishing CiberCuba as the digital leader among Cubans both on and off the island.

    Today we are more motivated than ever to continue growing. Our commitment remains to provide quality content, expand our coverage, and strengthen our connection with our audience. Thanks to our readers, contributors, and everyone who has trusted CiberCuba as their source of information. We will continue to be here, committed to you, working to provide impartial and independent coverage of what is happening in Cuba and around the world.

    CiberCuba will continue to be the digital voice of Cubans, with new projects and surprises for the coming year. We eagerly anticipate what the next years will bring. Who knows, perhaps the future will give us the opportunity to report from a free Cuba, where every story can be told without barriers or censorship.

    Thank you for joining us on this journey.

    We are CiberCuba, the digital voice of Cubans!

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