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Halloween spending will reach a historic high this year in the United States, where consumers are preparing to spend more than ever on candy, costumes, and decorations.
A survey by the National Retail Federation (NRF) revealed that Americans are expected to spend around $13.1 billion during the season, exceeding the $11.6 billion in 2024 and the $12.2 billion in 2023.
The projection sets a new record for consumption and reflects the enthusiasm for fall celebrations after several years of inflation and economic restrictions.
The report estimates an average of $114.45 per person, which represents an increase of $11 compared to last year.
About 49% of consumers started their shopping early to take advantage of deals and secure the most popular items.
In the case of the Sunshine State, the news portal Florida Politics announced that 73% of Floridians will celebrate Halloween in some way this year.
Additionally, he emphasized that there is a campaign to promote local shopping under the slogan “Find It In Florida”.
Its objective is for residents to support state businesses and avoid the negative impact caused by consuming from large chains or foreign platforms.
“Florida retailers are ready for a festive season,” stated Scott Shalley, president and CEO of the FRF.
"Shopping early guarantees the best selection and supports local merchants. Don't let last-minute shopping catch you off guard: find everything in Florida," he added.
The NRF detailed that 66% of Americans plan to hand out candy, 51% will dress up or decorate their homes, 46% will carve pumpkins, and 32% will participate in parties or gatherings.
Discount stores remain the preferred place to buy Halloween products, although local businesses are trying to gain ground this year.
Halloween 2025 is shaping up not only to be the most expensive celebration in the country but also as an opportunity to gauge consumer confidence amidst an ongoing challenging economic climate.
Halloween also represents a cultural meeting point for many Cubans in exile, who have embraced this celebration with growing enthusiasm.
Celebrities like Osmani García and Laura dazzled in 2024 with their costumes inspired by the universe of "Alice in Wonderland," while Leoni Torres went for a humorous costume that sparked thousands of reactions on social media.
The participation of influencers and Cuban families who share how they experience this tradition from their platforms was also remarkable.
Tropical Chick put on a fun show with themed costumes, and Heydy González and Eddy Borges appeared as superheroes alongside their daughter, reflecting how the celebration also becomes a family tradition within the diaspora.
Frequently Asked Questions about the Halloween Spending Record in the United States 2025
How much is it expected that Americans will spend on Halloween 2025?
Americans are expected to spend around 13.1 billion dollars during Halloween 2025, according to a survey by the National Retail Federation. This figure surpasses the 11.6 billion in 2024 and the 12.2 billion in 2023, setting a new record for consumption during this holiday.
What activities are the most popular during Halloween in the United States?
The most popular activities during Halloween in the United States include handing out candy, dressing up, decorating homes, and carving pumpkins. Sixty-six percent of Americans plan to hand out candy, fifty-one percent will dress up or decorate their homes, and forty-six percent will carve pumpkins, according to the National Retail Federation.
How is local consumption being promoted in Florida during Halloween 2025?
In Florida, local consumption is being encouraged during Halloween 2025 with a campaign under the motto “Find It In Florida”. The goal is for residents to support businesses in the state and avoid the negative impact caused by shopping at large chains or foreign platforms. The campaign encourages consumers to make early purchases to secure the most popular items and support local retailers.
What is the economic impact of Halloween on consumer confidence in the United States?
Halloween 2025 is not only shaping up to be the most expensive celebration in the country, but also an opportunity to gauge consumer confidence in a challenging economic climate. The projected record spending reflects a renewed enthusiasm for celebrations after years of inflation and economic constraints, which could indicate recovery and consumer confidence in the country.
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