A video posted on social media by Un Marti To Durako showed the Cuban comedian José Coll making deliveries as a courier, a scene that was captured by a security camera and sent to the content creator with the intention of mocking him. However, the effect was the opposite, and it ended up generating strong public support for the artist.
Far from feeling ashamed, Coll responded with poise and clarity: "I enjoy everything I do, I work, and in the time I'm not doing anything, I do DoorDash. Before wasting my time, I earn something for my family. To everyone, when you see me, greet me and don’t be shy.", the comedian wrote in the comments of the viral post.
His message was quickly supported by dozens of followers and users, many of whom shared messages of admiration and respect, highlighting Coll's honesty and effort to provide for his family in a country where the cost of living is relentless.
"It's a respectable job; I don't see anything wrong with it," wrote one user. Another added, "Working is not dishonor. Shame is stealing."
Even Martí himself, who published the video, clarified in the comments that his intention was not to mock, and applauded Coll as "a tremendous actor, a tremendous comedian, and one of the best."
Coll, with over 37,000 followers on Instagram, has made thousands laugh with his irreverent style. The recording, which aimed to mock him, ended up showcasing the more human side of migration and the sacrifices of many Cubans in exile.

In a wave of support, some internet users shared similar experiences: "We've all been through that, and I'm proud of it; I was able to send my daughter 20 dollars with that little job," said one user. Another pointed out, "Here, people live for appearances, and this country takes whatever comes. It's a shame not to go out and look for money to support the family."
The case of Coll brings to light a recurring issue: the prejudices against jobs deemed "humble" and the double standards often evident on social media. In times when appearance holds more value than effort, the dignity of a worker becomes an act of resistance.
"A hug to everyone from this doordasher. We love you!" concluded José Coll, who, unintentionally, ended up giving a great public lesson.
Frequently asked questions about the case of José Coll and the challenges faced by Cuban emigrants in the U.S.
Why did the video of José Coll working as a delivery driver in the U.S. go viral?
José Coll's video went viral because it showed the Cuban comedian working honorably as a delivery driver in the U.S. The recording was originally sent to Un Martí To Durako with the intention of mockery, but it ended up generating support and admiration for Coll due to his honesty and effort to provide for his family.
What was José Coll's response to the viral video?
José Coll responded to the video with a message of humility and pride in his work. He stated that he enjoys all the things he does and prefers to work at DoorDash in his free time to generate income for his family, rather than wasting time.
What does José Coll's case reflect about prejudices towards jobs considered humble?
The case of José Coll highlights the existing prejudices towards jobs considered humble. Furthermore, it emphasizes the double standards present on social media, where often appearance is valued more than honest effort.
How does José Coll's story relate to the experiences of other Cuban emigrants in the U.S.?
The story of José Coll is similar to that of many Cuban emigrants who face economic and labor challenges in the U.S. Despite the difficulties, many choose humble jobs to support their families, confronting the challenge of balancing appearances with real effort.
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