To launch her new academy for content creators, the Cuban influencer Flor de Cuba surprised her followers with an impactful video in which she embodied a person experiencing homelessness.
In the audiovisual piece, filmed under a bridge, Flor appears with tangled hair, cracked lips, prominent dark circles, torn and dirty clothing, achieving such a realistic characterization that many were astonished to see her. All the makeup, hairstyle, and wardrobe were her own responsibility.
The creator did not limit herself to simulation: she approached and lived with homeless people to firsthand learn their stories and convey the harshness of that reality. “I was homeless for a day in the United States, I saw how they lived, I shared with them, and some even told me who they were before they ended up on the street,” she recounted.
More than just a simple social experiment, for Flor it was “a work of art, with a small budget, but filled with love and talent”. The experience reminded her of a difficult time in her life: “This video was very special because it reminded me of the time in my life when I lived on the streets. I don’t know if you know what it's like to have an addict in your close circle, but I say that addiction is the cancer of the brain and your mental health.”
With this production, the influencer not only conveyed a message of personal growth and empowerment, but also announced her academy to teach others how to become content creators and monetize their social media from home.
Frequently Asked Questions about Flor de Cuba and her experience as "homeless" in the United States
Why did Flor de Cuba decide to experience being "homeless" for a day in the United States?
Flor de Cuba decided to experience being "homeless" for a day to launch her new academy for content creators and wanted to convey a message about personal growth and overcoming challenges through an impactful video. The influencer aimed to firsthand understand the reality of homeless people and share their stories with her audience.
What aspects of your past life influenced the Flor de Cuba project?
Flor de Cuba has shared her personal story of having lived on the streets and her struggle with addiction, which has influenced her current projects. She views these types of experiences as a form of art and a way to remember and overcome difficult stages of her life, using her experiences as inspiration to help others through her content creators academy.
What message does Flor de Cuba aim to convey with their video "homeless"?
Flor de Cuba aims to convey a message of empathy, overcoming challenges, and personal growth. Through her experience as "homeless," she wants her audience to reflect on the realities of those living on the streets and the importance of resilience and personal strength in overcoming adversity.
How does Flor de Cuba plan to help others with its academy for content creators?
The Flor de Cuba academy is designed to teach individuals how to become content creators and monetize their social media from home. Its goal is to provide tools and knowledge that enable others to generate income through digital platforms, leveraging their experience and success as influencers to guide new talents.
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