A new competition aimed at Cuban entrepreneurs, called Factor E, is set to launch on the island, as announced by its organizers on social media.
The initiative, presented as the first talent show for entrepreneurs in Cuba, will test not only the business projects but also the personal skills and abilities of its participants.
In the promotional posts disseminated by the Instagram account @factorecuba, it is stated that “from here on… nothing will be the same” and that the contestants are “on the starting line” to face challenges that will assess their knowledge about their businesses and about themselves.
The project is an original idea by Ylo Mystar and features production by Julito Billboard and Cartel Studio Cuba, as well as the collaboration of initiatives such as Nos Fuimos Eventos, Madwoman Agency, Mandao, Mercatoria Cuba, Gestión Confiassrl, and Quintamolino Cuba.
The format of the program is reminiscent of the popular American show Shark Tank, which premiered in 2009 on the ABC network, and has been a global benchmark in entrepreneurship programs, bringing together contestants who present their projects to investors referred to as "sharks," who then decide whether or not to invest.
In the Cuban case, the organizers released a short promotional video and a link to YouTube where the teaser of the competition can be viewed, although they have not disclosed the exact start date or the full format of the contest.
Frequently asked questions about the first "talent show" for entrepreneurs in Cuba
What is Factor E and what is its purpose?
Factor E is a competition aimed at Cuban entrepreneurs, presented as the first "talent show" for entrepreneurs in Cuba. Its objective is to test both the business projects and the personal skills and abilities of its participants.
Who are the organizers of Factor E?
The project is an original idea by Ylo Mystar and features production by Julito Billboard and Cartel Studio Cuba. It also collaborates with initiatives such as Nos Fuimos Eventos, Madwoman Agency, Mandao, Mercatoria Cuba, Gestión Confiassrl, and Quintamolino Cuba.
How does Factor E compare to other similar programs internationally?
The format of Factor E is reminiscent of the popular American show Shark Tank. In Shark Tank, contestants present their projects to investors known as "sharks," who decide whether to invest or not. Factor E takes a similar approach by assessing the business knowledge and personal skills of Cuban entrepreneurs.
When will Factor E be available in Cuba?
The exact start date and the complete format of the competition have not yet been revealed. However, the organizers have released a brief promotional video and a link to YouTube where the contest teaser can be viewed.
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