The President of the United States, Donald Trump, made a comeback on TikTok this Monday with a message directed at young people, where he once again portrayed himself as the "savior" of the platform, an idea he has reiterated several times since his return to the White House.
“ I saved TikTok, so you owe me one,” the leader said in a tone that was both joking and triumphant in his first video published on the social network since his return to power.
According to the agency EFE, sitting in the Oval Office, Trump added: “And now you see me here, in the Oval Office, and one day one of you will be sitting right at this desk and will also do a great job.”
The video reached nearly a million views in just a few hours and has become its official premiere on the platform since the elections last November, when it defeated Democrat Kamala Harris.
The Republican recently signed an executive order that guarantees the “safe” operation of TikTok in the United States, following an agreement with its parent company, ByteDance, which allowed the app to remain operational under the control of American companies.
The measure was celebrated by the White House, which just a few weeks ago publicly reminded that Trump was “the president who saved TikTok”, in a clear reference to the tensions with Congress and Beijing over user data control.
In 2024, Congress had established that the app must cease operations in the country if it did not disconnect from its Chinese parent company, leading to the creation of a U.S. version supervised by Oracle, which is responsible for protecting the algorithms and local servers.
The new video from the president strengthens his direct communication strategy with young people and consolidates the use of TikTok as a channel for political propaganda during the government's ongoing digital reconfiguration phase.
The White House also opened an official profile on the platform, which it described as an attempt to "reach out to new generations."
In its publications, the presidential team has insisted that Trump "guaranteed the digital freedom of millions of users" by preventing the disappearance of TikTok in the United States.
Frequently asked questions about Trump's intervention on TikTok
How did Donald Trump "save" TikTok in the United States?
Donald Trump signed an executive order that allowed TikTok to continue operating in the United States under the control of a consortium of American companies. This involved separating TikTok's operations from its Chinese parent company, ByteDance, as a national security measure.
What changes were implemented in TikTok to ensure its operation in the U.S.?
To ensure the operation of TikTok in the U.S., it has been established that a consortium led by Oracle and Silver Lake Partners will control the majority of the operations, while ByteDance will retain only a minority stake. Furthermore, TikTok's algorithm will be replicated and retrained with U.S. data to eliminate any influence from Beijing.
What role will Oracle play in TikTok's operations in the United States?
Oracle will lead the American consortium responsible for the majority control of TikTok's operations in the United States. The company will play a key role in overseeing the algorithm and data security to ensure that there is no interference from China.
Why was the intervention of the U.S. government in TikTok necessary?
The intervention was necessary due to national security concerns, as there were fears that the Chinese government could access personal data of American citizens through ByteDance. The measure aimed to protect this data and prevent any foreign influence on the platform.
What impact does TikTok's restructuring have on its popularity in the U.S.?
Although some experts warn that changes to the algorithm could alter the user experience, the app remains very popular among young Americans. Government intervention has allowed TikTok to continue being a key platform for expression and entertainment in the country.
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