He arrived in Miami in 2011, with a suitcase full of dreams and not knowing anyone. He had left behind his life in Havana, a young daughter, and one certainty: he could not achieve his goals in Cuba. Today, more than a decade later, Osciel Tamayo is one of the most respected and trusted sales advisors in the competitive automotive market of South Florida.
“If there's one thing I'm sure of, it's that to sell a car, you shouldn't lie,” says Tamayo, who currently works for Braman Miami, a well-known dealership that sells brands like Hyundai, Genesis, Cadillac, BMW, Rolls-Royce, Bugatti, and Bentley, in addition to offering a wide range of used cars.
His story is characterized by consistency, effort, and a work philosophy focused on honesty and customer satisfaction. “I am not just interested in selling a car; I want the person to leave happy, at ease, and confident that they made a good purchase. The trust of the customer is my best investment,” he states.
From emerging teacher in Cuba to sales leader in Miami
Osciel was born in Havana and showed an entrepreneurial spirit from a young age. “By the age of eight, I was already reselling marbles and raising pigeons to sell,” he recalls with laughter. “I have always liked business; I enjoyed earning my own money.”
During his youth, he was part of the Emerging Teacher program in Cuba, an initiative created due to the shortage of teachers in schools. However, he soon realized that his aspirations extended beyond that. “I was a teacher for three years, but I knew I wouldn’t thrive there. I have always been an ambitious person with high goals, and in Cuba, you can’t dream big,” he explains.
In 2011, he decided to migrate alone to the United States. He worked in all kinds of jobs: cleaning, construction, cooking, packaging vegetables, and even on farms. "I didn't have my first car until two years after I arrived," he recalls.
But the turning point in his story came in 2012, when a friend spoke to him about the car business. “From day one, I felt that this was my calling. I had that ease of connecting with people, explaining, and advising without pressure,” he recalls. His performance allowed him to stand out at his first Honda dealership, where he remained until 2016.
Reinventing oneself without losing values
After leaving the dealership, Osciel tried his luck with other businesses and ventures, but the pandemic forced him to reconsider his path. It was then that a friend convinced him to return to the automotive world, this time with a completely different vision.
“I'm back, but with a promise: to do things differently than before. Many sellers damage their reputation by not telling the truth. I don't sell deception; I sell trust,” he asserts with conviction.
For the past eight months, he has been part of the Braman Miami team, where he has excelled as one of the top salespeople for the Hyundai and Genesis brands, even reaching the number one spot in sales for several months.
“When a customer leaves satisfied, that customer is worth three.” They recommend me to family, friends… And that is only achieved by being transparent and genuinely helping,” they comment.
Transparency, social media, and closeness
Osciel combines his work in the showroom with a strong presence on social media. Through Instagram, TikTok, and Facebook, he shares monthly deals, tips for buyers, and real customer testimonials.
"I always explain things as they are. If you don't have good credit, you won't qualify for certain offers, and I'd rather be upfront about it. Honesty always pays," he says.
Their growth on social media has been organic, driven by the trust of their customers and their straightforward and direct way of communicating. “People write to me because they feel I won’t deceive them. That is worth more than any advertisement,” they add.
An advisor who sells more than just cars
Beyond the numbers, Osciel Tamayo offers peace of mind, trust, and support. Each client receives personalized advice, aimed at achieving the best possible price and a stress-free purchasing process.
“My goal is not just to sell, but to create lasting relationships. If someone recommends me, it means I did things right,” he asserts.
Finding an honest advisor in the world of car sales is not always easy. That's why, if you're looking for transparency, trust, and good service, Osciel Tamayo is the right person for you. Contact him, share your dream car with him, and let him guide you to make it a reality, stress-free and with the best attention.
“Get in!” With Osciel Tamayo, you can have the car of your dreams faster than you can imagine. Call him at 305-780-3257.
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