The president of Mexico, Claudia Sheinbaum, celebrated on Monday the performance of Puerto Rican Bad Bunny at the halftime show of Super Bowl 2026, considering it an event rich in political and cultural symbolism.
In her morning conference - the People's Morning - the leader praised the use of Spanish at such a significant event and supported the central message of the show: continental unity and the rejection of hatred.
“Very interesting, isn't it? That she sang in Spanish at the Super Bowl and that the message is one of unity for America, the American continent, because she mentions all the countries at the end of the song, including the United States and Canada. So, she is speaking about the American continent,” stated Sheinbaum to the press.
The president also assessed the symbolic weight of the final message projected in the show, where Bad Bunny stated, "The only thing more powerful than hate is love."
In response, Sheinbaum concluded: "And indeed, the best antidote against hate is love."
A narrative of Latin American integration
For the head of the Executive, the gesture of naming each country on the continent and uniting them under the same narrative banner represents a break from divisive discourse and an affirmation of shared identity.
"Many symbols, indeed," he added, referring to the artist's performance, which illuminated the stadium with the flags of Latin America, the United States, and Canada.
Sheinbaum interpreted the show as a powerful piece of cultural diplomacy: an act that reinforces the idea of a single America, united not only by geography but also by shared values such as solidarity, respect for diversity, and coexistence in the face of radical positions.
The contrast with Trump
The president's opinion openly contrasted with that of U.S. President Donald Trump, who harshly criticized the performance.
"One of the worst in history," he wrote on his social media, adding that it was "a horrible performance" and that "no one understood a word of what Bad Bunny sang," also describing the dance as "disgusting."
Trump's statements reignited the controversy already surrounding the show.
While conservative sectors criticized him for being "divisive," others celebrated it as an affirmation of Latin culture at the most-watched sporting event of the year.
Sheinbaum's reaction firmly aligned with this perspective, viewing the show as a message of peace and cultural resistance.
An artist with a political message
This is not the first time Bad Bunny has used his platforms to address social and political issues. The singer, whose real name is Benito Antonio Martínez Ocasio, has criticized the Trump administration, particularly its immigration policies. In 2025, he decided to cancel his Debí Tirar Más Fotos World Tour in the United States as a protest against ICE's immigration raids.
At the Grammy Awards ceremony, he also took the opportunity to deliver a direct message: “We are not savages, we are not animals, we are human and we are American,” he proclaimed from the stage, before concluding with a clear “Abolish ICE!”
Her performance at Super Bowl 60 —the first in history by an artist who sang exclusively in Spanish— solidified that stance of resistance and cultural reaffirmation, at a particularly tense moment in U.S. politics.
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