A TikTok user went viral after sharing her experience of paying 49 dollars to try a product from Venezuelan influencer Isabella Ladera. It is a matcha that is part of her new brand, but what she received was not exactly what she expected.
The content creator @ceci_builes shared a video showing the moment she opened the package. As she explained, she expected the product to arrive in a more refined presentation, but the order ended up arriving in a quite simple cardboard box.
“Not even a little thank you letter for your purchase”, he commented in the video, where he also compared what he expected to receive with what actually arrived, something that quickly sparked debate among users.
In the comments, some followers highlighted the importance of presentation when it comes to brands created by influencers. There were even comparisons to Rhode, Hailey Bieber's brand. "Never, I bought when Rhode launched and I always received a very nice box, my queen, and it always included its card," wrote the video creator in response to other users.
Others, however, downplayed the packaging. “What matters is that the matcha is of good quality, not what it's wrapped in,” commented a follower. There were also those who pointed out that many products purchased online arrive in plain boxes.
The video finally reached Isabella Ladera, who decided to respond directly in the comments. "You forgot the little note, I'm sorry. Thank you for purchasing it, please let me know everything, and if so, just write to me," the influencer wrote, further fueling the debate between those who believe that presentation matters… and those who think that what truly matters is simply the product.
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