The Cuban influencer Imaray Ulloa is at the center of a controversy on social media after the Venezuelan content creator Nicole Roa Sivira publicly accused her of copying the script of an Instagram video without giving credit or paraphrasing the original text.
The video that sparked controversy was originally published by Nicole on February 1, 2026, in which she describes how she lost the results of her liposuction in less than a year, not due to the surgeon's fault, but because she did not change her mindset.
The content includes a central metaphor that became the heart of the debate: "It's like being given a million dollars today without having worked for it. Since you don’t know what it takes to build it, it will slip through your fingers."
Nicole claims that Imaray reproduced that script "exactly" in her own video, without paraphrasing or mentioning the source.
According to the Venezuelan, upon seeing Imaray's video, she left a comment celebrating that she had inspired her, but the Cuban influencer deleted it.
"This is where the situation gets a bit strange," Nicole said in her denunciation reel. "Leaving my comment there was meant to give visibility to the original source. But really, was it necessary to silence the person who gave you the idea?"
Nicole clarified that her intention is not to incite hatred or to point out outright plagiarism: "Let's be realistic, nothing on social media is 100% original, we all live on a board of constant references."
However, she was direct in pointing out what bothered her the most: "I felt flattered that you chose me as inspiration, but I thought it was really wrong that you deleted my comment just to hide the fact that you didn't even take the time to paraphrase a script."
For now, Imaray Ulloa has not publicly responded to the accusation.
Mixed reactions on social media
Reactions on social media were divided from the very beginning.
An important part of the followers supported Nicole and praised her way of handling the situation. "She handled it with kid gloves," someone said.
Other users claimed to have experienced similar situations with Imaray. Another person involved in social media wrote: "She has copied several of my videos and those of my boyfriend, and we never receive credit."
But there were critical voices directed at Nicole. One user argued that the videos are not identical: "The intro is similar, but it's not the same. The rest of the video is very different from one another."
Another user pointed out a possible contradiction: "But I saw you copying a script from @madebyemepe in another video. You copy too; this video makes no sense."
There were also those who ironically pointed to artificial intelligence: "For me, both used ChatGPT."
The fact that Nicole concluded her video by offering her services for creating original scripts for personal brands led some to interpret the complaint as a visibility strategy based on Imaray's fame.
The case reignites a recurring debate in the digital ecosystem: the blurry line between drawing inspiration from someone else's content and outright copying it, as well as the ethical responsibility to give credit where it's due. As another user wrote: "One can be inspired, but credit should always be given. Likewise, it's always better to be original."
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