A Cuban entrepreneur known on social media as “Delia and her craziness” showed in a video how a power outage ruined an entire bread production for her in Havana, resulting in a loss of 15,000 Cuban pesos which, according to her, represented “food for a week.”
In the images, captured with flour still on her hands, Delia shows the ruined dough and explains the situation: “We started making the dough and the power went out. Yes, some bakeries recycle it, but in our case, we don’t have enough ingredients to recycle it. Look, 15,000 pesos wasted.”
In a second follow-up video, the entrepreneur recounted that the electricity returned briefly but did not last an hour before being cut off again: "They brought the power back, it didn't last an hour... they turned it off. They were hoping everyone would rush to Boyeros and then restore the power."
It was that sequence of events that led her to pose the question that headlines her posts: «Are they selling our current to other people?»
His final words sum up the mood of an exhausted population: "Right now, there is more hunger than fear. I leave that to you."
After the viralization of her videos —the first surpassed 323,000 views—, Delia received hundreds of messages of support and offers of financial assistance from followers.
In response, she clarified that her intention was never to elicit pity: "My content has never been to evoke pity or to ask for help. I share it because I want to show the reality of those of us who venture out, the falls that no one sees, and above all, the strength we have to rise up time and time again."
The distress of this Cuban entrepreneur is justified as the country is experiencing one of the worst electricity crises in recent days.
On Sunday, the sixth total disconnection of the National Electric System (SEN) of the year occurred, caused by a simultaneous outage of 220 kV lines between Matanzas, Cienfuegos, and Santa Clara.
This Monday, Cuba experienced a new total disconnection from the SEN when a frequency oscillation undermined the progress that the system had achieved during the day, according to official information.
In this context, the Minister of Energy and Mines, Vicente de la O Levy, responded to the collapse with a call for "resistance": "We are moving forward in the restoration of our Electric System, overcoming all kinds of difficulties, with a complete energy blockade, and with great effort and commitment."
The impact on private businesses is structural. According to an analysis by the consulting firm Auge published in February 2026, the fuel crisis threatens 96.4% of Cuban SMEs, meaning 8,904 out of 9,236 companies registered in the country at that time.
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