Wisin shook up social media last Sunday by announcing the creation of the University of Perreo (UDP), an institution that aims to focus on the study, preservation, and dissemination of the history of reggaeton. Its exact nature—whether it is a genuine educational project, a marketing campaign, or a teaser for a new album—has yet to be confirmed.
The Puerto Rican artist did it with all the necessary formalities: an official statement dated in Cayey, Puerto Rico, a university crest with the Latin motto "Perreum et Scientia" and the founding date "Est. 1980," and even a video in which he appears dressed in a beige three-piece suit, sunglasses, and a briefcase under his arm, exuding the air of a newly arrived dean in his office.
“After more than three decades of a musical career, witnessing how our sound was born in the street and expanded to conquer every corner of the world, I have come to understand that our story is too big to be confined to the stages,” he wrote in the statement.
The website universidaddelperreo.com is now active with a pre-admission process and a countdown to the official opening on September 2, 2026. In less than 24 hours, over 500,000 people had visited the site, according to Wisin himself.
The curriculum includes subjects such as History of Reggaeton, Applied Rhythm, and Epistemology of Flow, as well as an Advanced Studies Center in Cadence, Dembow, and Urban Culture. The philosophy of the center is summed up in two slogans: "Rhythm is the curriculum" and "The street is the campus." What remains to be known—teachers, program duration, tuition cost, and degrees—is precisely what keeps speculation alive about whether all this is a prelude to a new album.
While Wisin remains silent about the details, reactions on social media have turned into the real spectacle. Followers have eagerly begun to imagine cliffhangers, honor roll placements, and academic dramas with creativity worthy of distinction.
Some already lament their report cards: "Mom, I failed rakata," "I failed jangueo," or "I failed the topic of Alexis and Fido" were among the most applauded confessions. Others aim high: "I will be the first person in my family to get a master's degree" or the now-iconic "Finally, I'll bring a college degree to my mom."
"Will the doctorate be taught by Tony Dize?" "I hope I get the class with Maldy, because without Maldy there’s no perreo," "Will they teach me to sell half a million copies for sure?" "I come in second period, and the professor says, 'I've been wanting to see you for a long time,'" or "The school anthem is going to be El teléfono," others said.
There were those who demanded specific conditions for enrollment. "I want Tego Calderón as my thesis supervisor," one person requested. Another posed the pressing academic question of the moment: "What grade do you need for Safaera?" And someone with years of practical experience insisted on their point: "For those of us who have been partying for 25 years, we get our degree credited, right?".
The announcement comes at a time of intense activity for Wisin, who recently collaborated with Cuban artists Dany Ome and Kevincito El 13 on the track "Extrañarte," and prior to that, he took part in the official song for the 2026 World Cup alongside Carlos Vives, Emilia, and Xavi.
Whether it's an album, an educational platform, or a marketing gimmick, the UDP already has something that many traditional universities would envy: half a million applicants in just one day. "Don't let them tell you how it was. Come and learn with those who invented this," Wisin invited. Apparently, the waiting list is already long.
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