Meta has expanded Muse with features for small businesses, allowing them to connect work applications and assign tasks related to sales, communications, and content. The company announced the update on September 29, 2026 in its announcement of Muse for Small Business.
This is not about the initial launch of the assistant. Meta had introduced Muse on September 8 as an artificial intelligence agent capable of performing tasks, not just answering questions. The new feature includes more connections and business functions within the same service.
What tools can Muse connect to?
The announced connections include statistics from professional Instagram accounts, Facebook pages, and Meta advertising accounts. Also listed are applications such as Intuit QuickBooks, Shopify, Stripe, Canva, Dropbox, Asana, Notion, Slack, and Zoom.
The complete list of available connections can be found in the Muse settings. Before activating one, it's advisable to decide what information the assistant truly needs to fulfill the task: there's no need to start by giving access to all the business accounts.
What tasks can be done for a small business?
Meta proposes using it to analyze sales and campaigns, review expenses, prepare advertising drafts, and highlight pending emails for response. These are capabilities announced by the company, not results from a test conducted by CiberCuba.
Unlike a one-time query to a chatbot, the agent can work with authorized applications and continue a task after the user closes the application. According to its presentation, it also allows for checking a log of actions performed.
For example, a freelancer could request a draft response for a client and a commercial presentation proposal, two uses in line with what is described on the official Muse business page. The content should be reviewed before sending, especially when it includes prices, commitments, or delivery dates.
How the connection with Canva works
Canva confirmed that its connection with Muse allows users to create designs using resources from their account, such as colors, fonts, and brand materials. It can also search for designs and export files.
A hypothetical example would be a café that needs to announce a special menu. The manager could request a publication proposal and use Canva to turn it into a visual piece. Then, they would need to check prices, hours, photographs, and any conditions of the promotion.
Canva states that the designs remain editable. Therefore, the generated proposal does not have to automatically become the final version: the owner can revise and adapt it before deciding whether to publish it.
Where is it available and how much does it cost?
The official product information states that Muse is available for individuals aged 18 or older in the United States and Canada. The company does not provide a timeline for its arrival in other markets on that page.
Meta announces free access for many uses and subscription plans for those who need more. The public page for small businesses does not specify the amounts or usage fees for each option.
Before hiring, it is advisable to check the account for the current conditions, what the plan includes, and how it renews. It should also not be assumed that connecting an external application automatically includes all the services of that application for free.
What permissions should be reviewed before starting?
Authorizing a specific action is not the same as granting permanent permission. The technical documentation from Meta explains that Muse supports authorizations for a single action, a session, a task, a fixed period, or permanently.
Therefore, it should not be interpreted that the assistant will necessarily request a new confirmation for each operation. Some actions may be executed under previously granted permissions, always within the authorized scope.
Meta describes a separate system called Sentinel that evaluates actions and decides whether to allow them, block them, or request approval. The company itself acknowledges, however, that the agent can make mistakes.
For an initial test, it is wiser to choose a limited task and review the results. When the service allows, you can start with read access and postpone permissions for sending messages, modifying information, or performing other actions for later.
What happens to the business data?
According to the official presentation of Muse, the user can change access settings or disconnect services. They can also disable the use of their interactions to train Meta's artificial intelligence models.
The company asserts that it does not share conversations or data from the Muse environment with its advertising systems. This claim does not mean that any activity conducted through the assistant cannot indirectly influence the advertising received.
Additionally, the security documentation clarifies that the described architecture does not prevent Meta from accessing data when necessary to operate, protect, or support the service. Therefore, it should not be presented as a system that the company can never access.
Before connecting information about clients, employees, or suppliers, it is advisable to review the permissions and data processing conditions. A draft can be useful without the need to include all available personal or business details.
A tool for those who start ventures outside of Cuba
Organizing work, attending to clients, and deciding where to invest time and resources are also part of the stories of Cuban entrepreneurs that will be covered in $how me the mon€y, the new CiberCuba podcast about entrepreneurs outside the island, set to premiere on October 5.
The program will explore how businesses are built in the diaspora, featuring stories connected to Miami, other cities in the United States, and other countries. Its interviews will address the costs of starting up, the challenges faced, and the decisions that have shaped its protagonists.
In that context, the useful question about a tool like Muse is not whether it can "run a business on its own," but what specific task it can help solve, how much work is required to review the results, and what information it needs to do so. Testing it with a specific goal allows one to assess its usefulness without confusing automation with guaranteed results.
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