"We're becoming a bit foolish": Cuban erupts against the obsession with distribution

Young Cuban in SpainPhoto © TikTok/@instagramroditocubanito

A Cuban resident in Spain, known on TikTok as Rodito (@instagramroditocubanito), shared a reflection on the prominence that reggaeton has gained on social media and questioned how this musical genre has become one of the main symbols with which many Cubans identify.

In a video published on TikTok, the content creator expressed concern about the constant presence of shared songs and dances in the posts of his fellow countrymen.

"Nowadays, all Cubans, everything they post on their social media, are sharing songs and videos of them dancing," he commented.

However, she clarified that her criticism is not aimed solely at the music genre, but rather at the importance being given to it compared to other cultural expressions in Cuba.

"Cubans identify with many more things than just distribution. In fact, Cubans all over the world are known for salsa, baseball, volleyball, boxing, our culture, and countless other things," she noted.

Rodito also questioned the musical structure of many featured songs, which he considers too simple and repetitive.

"We're talking about a musical genre that lasts two minutes, and often doesn't even reach two minutes, maybe just fifty seconds, with a chorus, and that's it; that's the song, plain and simple," he expressed.

In his reflection, the young Cuban also highlighted the role that digital platforms have played in the popularity of reggaeton and asserted that other traditional genres of Cuban music could have achieved similar reach if they had access to the same tools.

"If those platforms had existed earlier, I can assure you that son, rumba, and countless Cuban music genres would be much more widely recognized than they currently are," he stated.

But his criticisms were not limited to music. Rodito also questioned some expressions that have become popular among Cubans on social media, especially the phrase "he who has not tried a Cuban does not know what life is."

"Do you feel important selling yourself as a product for others to try? Is that all you can offer?" he asked, expressing his disagreement with this kind of comment.

Opinions about the cast have sparked debates among Cuban artists. In June, the musician Alain Pérez also criticized the genre by stating that “it offers nothing interesting” from a technical standpoint, although he acknowledged its ability to connect with the young audience.

The cast continues to gain visibility outside of Cuba. During the Billboard Latin Music Week of 2026, the artist Helabusador discussed the characteristics of this music genre, which he described as a fusion of salsa and reggaeton.

Rodito, for his part, emphasized that it is not about rejecting the distribution, but rather acknowledging that Cuban cultural identity encompasses much more than this musical style.

"It's about dancing beautifully, and if we can identify with that, that's great, but let's give it the place it deserves," he stated.

And he concluded his reflection with a powerful phrase: “We are becoming a bit foolish on the subject”.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.

Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.