"The toughest on Paula Street!": José Martí's double that is causing a sensation on social media

Viral on social mediaPhoto © TikTok / @los_inconquistables

José Martí has entered the spotlight! A Cuban who bears a striking physical resemblance to the Cuban Apostle has gone viral on TikTok after appearing in a video listening to urban music, sparking laughter from hundreds of internet users who quickly filled the comments with their reactions.

In the video shared on TikTok by the account @los_inconquistables, the main character is seen enjoying a reggaeton track with the caption "tamo ready". However, what caught the most attention was not the music, but his striking resemblance to José Martí.

The 12-second clip had amassed over 67,800 views, nearly 5,000 likes, and hundreds of comments at the time the numbers were recorded, becoming a source of jokes among Cuban users.

And indeed, the creativity of internet users knew no bounds. One of the most clever comments called it “the toughest from Calle Paula”, referring to the Havana street where José Martí was born on January 28, 1853.

Others went even further and adapted some of the most famous phrases of Cuba's National Hero into the language of the neighborhood. "Being a repartero is the only way to be free. José Martí," wrote a user, parodying the famous expression "Being cultured is the only way to be free."

There were also those who found inspiration in his verses to joke with the phrase "I am art among the arts and environment environment I am," taking Cuban humor to another level.

The peculiar combination of the resemblance to Martí and urban music recalled another moment that also made Cubans laugh on social media. In 2019, an image of Chocolate MC dressed as José Martí went viral, accompanied by the amusing phrase "I have faith in urban improvement."

The comedian Capitán Diez also turned to a blend of history and urban music when, in 2024, he imagined what the origins of the distribution would have been like during the time of Cuba's independence wars.

And while the cast continues to spark curious moments on social media, like the recent video of a Cuban who created quite a stir at sea, this particular impersonator of José Martí has shown that a striking resemblance, a bit of reggaeton, and the creativity of Cubans are enough to ignite an authentic comment party on TikTok.

Filed under:

Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.

Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.