Related videos:
The Telecommunications Company of Cuba S.A. (ETECSA), in an unprecedented act of transparency and aesthetic boldness, has launched its new official logo, replacing the traditional "S" with a well-placed dollar: ETEC$A.
According to official sources, the redesign “reflects the innovative spirit of the Revolution concerning progressive social disconnection and reaffirms our sovereignty… monetary sovereignty, but in foreign currency”.
New logo, same disconnection
The brand new logo was unveiled this morning in an image that is already going viral in memes, digital banners, and shattered dreams. The iconic letter “$” is not only a nod to the international market but also to the hole-in-the-pocket of the average Cuban.
"It's an honest logo. Now everything costs, and it costs a lot. At least they're not hiding it anymore," commented a grandmother with just enough balance for a single SMS message.
And what does the new ETEC$ era bring?
Starting today:
- Top-ups in CUP are limited to 360 pesos every 30 days, enough to view a photo on WhatsApp... in low resolution.
- The good data plans are priced in USD dollars, payable with international cards or the renowned MiTransfer Wallet.
The "ofertones" include:
- 4 GB for 10 USD
- 8 GB + 75 MIN + 80 SMS for 20 USD
- 16 GB for 35 USD
Everyone has 300 MB of national browsing, in case you want to read Granma without interruptions.
In CUP, there are also options... if you sell the refrigerator
For those who still receive payments in Cuban pesos, ETEC$A also has "socialist plans with capitalist prices":
- 3 GB for 3,360 CUP
- 7 GB for 6,720 CUP
- 15 GB for 11,760 CUP
That is to say, to connect you need more than three minimum wages or a miraculous remittance from Hialeah.
Reactions: from sarcasm to fury
The official journalist Lázaro Manuel Alonso described the measure as "a commercial update."
The internet users responded with affection:
"If this is a business offer, let Elpidio Valdés come and shoot me with the cannon from 'Rescate de Sanguily'."
"ETECSA has reached the final phase: the digital supply notebook. Soon there will be queues for rationed 1GB."
“They regulate your money and open your mouth to dollars. The capitalism of the poor.”
ETEC$A: connecting with the pocket of imperialism
Although the company insists on its "commitment to the people," every megabyte seems reserved for those who can pay in foreign currency. The free access to some educational platforms remains, but if you want to use the internet for what the modern world demands—such as video calls, music, or memes—be prepared to pay in dollars.
Sources close to the Ministry of Massive Disconnection reveal that the next plan will be to pay with revolutionary loyalty points:
- 1 MB for shouting "Long live Fidel!"
- 5 MB for reporting the neighbor with the antenna
- 20 MB if you submit your passport
Epilogue: The new logo says more than they intended
ETEC$A has not only changed its typography. It has made official what we all knew: connection in Cuba is a privilege of the upper class.
And in the meantime, millions of Cubans will remain disconnected, staring at a blue symbol that now glows with a dollar… but without data.
Editor's Note:
This article employs satirical and humorous resources to illustrate the popular perception regarding the new economic and communication measures of the state company ETECSA. The statements and reactions reflect the feelings of many users on social media and should not be interpreted as official statements. CiberCuba promotes critical and plural analysis of Cuban reality, respecting freedom of expression and the right to information.
Filed under: