Videos shared on social media showed two small boats struggling to row through a storm, approaching the Mexican coast.
The images, recorded in the morning on a beach in Tulum on Mexico's Caribbean coast, were interpreted by many users as the arrival of "Cuban rafters," which raised concerns, sparked comments of solidarity, and also led to misinformation. Local media such as Noti-Sur Chetumal and QueNotas QRoo amplified the rumors with false information.

But the story took an unexpected turn: it was not about migrants seeking refuge, but rather tourists training for a water competition.
In light of the viral spread of videos and rumors suggesting a new arrival of Cubans by sea, the Public Security and Citizen Protection Secretariat of Tulum issued a statement to deny the claim.
According to the authorities, after learning about the events, search and identification actions were initiated to assist the supposed migrants. However, after contacting the security personnel of the Ahau hotel, it was confirmed that the people in the canoes were guests participating in sports activities since 7:00 a.m., as part of their preparation for an event that will take place next Sunday in Akumal.
The virality of the videos also highlights the power of social media to distort reality, especially on sensitive issues like migration. In this case, the simplicity of the boats and the adverse weather conditions contributed to the confusion.
The southeastern coasts of Mexico have become a frequent arrival point for Cubans escaping on makeshift rafts amid the crisis affecting the island.
In December, twelve Cuban migrants were rescued in Tulum after drifting at sea for six days. They arrived dehydrated and on the verge of collapse, according to reports from Mexican authorities.
A month ago, a rustic vessel appeared in Yucatán, also occupied by Cubans. And in May, another 51 rafters were intercepted off the coast of Quintana Roo, in two makeshift boats. Similar stories are repeated in Tamaulipas, Cancún, El Cuyo, and even at sea: cruisers and vessels have participated in the rescues of Cubans at risk of shipwreck.
In one of the most dramatic journeys of the past year, four Cubans survived 34 days at sea, but another four died of dehydration.
Frequently asked questions about the confusion between tourists and Cuban rafters in Mexico
Why were the tourists in Tulum mistaken for Cuban rafters?
The tourists training on the shores of Tulum were mistaken for rafters due to the simple boats they were using and the adverse weather conditions. The viral spread of videos on social media fueled the confusion and rumors.
How was the misunderstanding regarding the supposed Cuban rafters clarified?
The Tulum Public Security Secretariat issued a statement to clarify that the people in the canoes were tourists training for a water event. This was confirmed after contacting the security staff at the hotel where they were staying.
What is the current immigration situation of Cuban rafters in Mexico?
Mexico has become a common arrival point for Cuban rafters fleeing the crisis on the island. The southeastern coasts of Mexico are a regular landing spot due to their geographical proximity to Cuba. Migrants face extreme conditions and often require rescue.
What is the power of social media in situations of misinformation?
Social media can distort reality, especially on sensitive topics such as migration. The rapid dissemination and lack of information verification contribute to the spread of rumors and misinformation.
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