The Cuban content creator known as @yaneisycanta_98 enthusiastically shared on TikTok that she has managed to buy a house in Cuba thanks to her work on social media. In the video, where she appears smiling in front of a moving truck, the young woman wrote: “I bought a house in Cuba,” accompanied by a motivational message for those looking to start in this digital world.
"In January of this year, I started taking all of this very seriously… and putting aside what others might say, I have achieved many things," he said in his testimony. He assured that it was a difficult process, but the love for what he does gave him strength: "When you love doing something, nothing can stop you."
The young woman encouraged her followers to leave their prejudices behind and start creating content: “This message is for you… grab your phone and instead of being a spectator, start entertaining the audience.” She also showed part of her new home, pointing out that it still needs repairs but that she trusts in her perseverance: “This little house I bought needs a lot of work, but that’s nothing for a focused mind that knows what it wants.”
In the comments section, her followers congratulated her, while others took the opportunity to inquire about the cost of housing on the island. In response to a direct question about how much she had paid, the tiktokera confirmed to a user that she had paid 4,000 dollars. Regarding property rights, she clarified: “That is false,” in response to a user who claimed that in Cuba all houses belong to the State.
The reactions on the platform include messages of encouragement, questions about the purchasing process for foreigners, and reflections on the Cuban economy. “The only good thing in Cuba is that, man, the house is yours, and you don’t pay taxes or anything in life,” wrote one user. Another commented, “You can find a house in Cuba for as little as 2,500 dollars,” while someone else replied, “That doesn’t exist anymore, dear. It’s over 10,000 and above.”
This testimonial adds to other recent cases of Cuban women who have managed to acquire homes on the island thanks to their earnings generated from social media. A young mother identified as @anita.cubanita64 shared that she was able to buy her house in Cuba after years of sacrifice, stating that it represents the future for her baby and expressing gratitude for the support of her followers.
The influencer @caliope128 also revealed that she bought a house in Villa Clara for $2,300 thanks to her earnings from TikTok, highlighting that although it needs repairs, it is the culmination of one of her biggest dreams.
In all cases, the protagonists emphasize that their achievements would not have been possible without the support of their followers on social media, where they have found an alternative way to generate income from within Cuba.
These individual cases contrast with the housing situation in the country. Cuba faces a deficit of more than 800,000 homes and so far in 2025, the regime has constructed only 0.3% of that number, according to data from the Ministry of Construction itself. The production of basic materials is stalled, and living conditions worsen every year.
This situation is compounded by the growth of informal neighborhoods and precarious settlements that now exceed 960 across the country, many of which lack legal access to basic services and support from the national urban planning system.
In the absence of real alternatives, the authorities have encouraged projects such as the construction of houses using recycled metal containers, presented as a temporary solution but which actually highlight the collapse of the construction industry.
In this context, the experiences of Cuban women like @yaneisycanta_98 take on greater significance: they are not only stories of individual effort but also reflect how social media has become an alternative means of economic survival and personal fulfillment amidst a structural crisis.
Frequently Asked Questions About Buying Houses in Cuba Through Social Media
How did the Cuban TikToker @yaneisycanta_98 manage to buy a house in Cuba?
The content creator @yaneisycanta_98 shared on TikTok that she was able to buy a house in Cuba thanks to the income generated from her social media activities. The price of the home was 4,000 dollars. This achievement adds to other cases of Cuban women who have successfully acquired properties thanks to their income on digital platforms.
What challenges do Cubans face when buying a house on the island?
Buying a house in Cuba can be complicated due to the housing shortage and lack of construction materials. The country faces a deficit of over 800,000 homes, with living conditions deteriorating each year. Furthermore, the government has only built 0.3% of the required number by 2025, making living conditions increasingly precarious.
Is it true that all houses in Cuba belong to the State?
In response to a comment on TikTok, @yaneisycanta_98 clarified that the claim that all houses in Cuba belong to the State is false. In Cuba, citizens can own their homes, although the purchasing process can be complicated and is subject to various regulations.
How have social media impacted the personal economy of Cubans?
Social media has become an alternative means of economic survival for many Cubans. Thanks to platforms like TikTok, several content creators have managed to generate enough income to achieve personal goals, such as buying a house, in the context of a structural economic crisis in Cuba.
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