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In the midst of blackouts, shortages, and an unprecedented crisis, the Ministry of Tourism (MINTUR) announced that Cuba has been awarded, for the fifth consecutive time, as the "Best Cultural Destination in the Caribbean" at the World Travel Awards.
The announcement comes on National Culture Day, and the authorities from MINTUR assert that this award is "a recognition of our rich heritage and the promotion of our cultural patrimony."
The contrast couldn't be more evident: while officials congratulate themselves on the award, official figures confirm the collapse of tourism in Cuba.
Data from the National Office of Statistics and Information (ONEI) indicate that by August 2025, the country welcomed 1,791,363 travelers, a decrease of 15.7% compared to the same period the previous year. Of these, 1,259,972 were international tourists, which represents 347,896 fewer visitors than in 2024.
The main source markets, such as Canada, the United States, and Russia, registered significant declines, reflecting the deterioration of Cuba's image as a destination.
Blackouts and the economic crisis deter the few who are interested in visiting the island. The award, rather than a source of pride, seems like an ironic reminder of how the regime celebrates empty recognitions while the country falters and tourism sinks aimlessly.
Frequently Asked Questions about Tourism in Cuba and its Cultural Recognition
Why was Cuba awarded the title of “Best Cultural Destination in the Caribbean”?
Cuba received the award for "Best Cultural Destination in the Caribbean" at the World Travel Awards for the fifth consecutive time. This recognition is due to its rich cultural heritage and the promotion of its cultural legacy. However, the award contrasts with the economic crisis and the decline in tourism that the country is facing.
What is the current state of tourism in Cuba?
Tourism in Cuba is facing a significant crisis, with a 15.7% decrease in the arrival of international tourists compared to the previous year. Factors such as power outages, economic crisis, and a poor international image have contributed to the collapse of tourism on the island.
What are the main reasons for the decline in tourism in Cuba?
The decline of tourism in Cuba is attributed to structural factors such as blackouts, shortages of basic products, deterioration of hotel infrastructure, and a negative international image. These issues have impacted Cuba's competitiveness as a tourist destination in the Caribbean.
Which source markets have decreased their visits to Cuba?
The main source markets such as Canada, the United States, and Russia have recorded significant declines in the number of visitors to Cuba. The drop in these markets is one of the reasons for the collapse of tourism on the island.
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