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Cuba received 2,132,680 travelers by October 2025, a figure that represents only 85.6% of the visitors registered during the same period the previous year.
According to the National Office of Statistics and Information (ONEI), as reported through its official profile on Facebook, the country also recorded 1,477,892 international visitors, a 20% decrease compared to 2024, which amounts to 366,916 fewer foreign tourists compared to last year.
The main sources of tourists to Cuba continue to be Canada, the Cuban community abroad, Russia, the United States, and Mexico, although all show a significant decline compared to the previous period.
Canada, for example, went from 727,254 visitors in 2024 to 596,644 in 2025, while Russia dropped from 156,614 to 99,908, marking one of the most significant declines.
Only Argentina and Colombia reported slight increases in the arrival of travelers, with growths of about 8% and 9%, respectively, although these are insufficient to reverse the negative trend in the sector.
Tourism, considered one of the economic pillars of the regime, continues to fall short of official targets and levels seen prior to the pandemic, in a context marked by economic crisis, fuel shortages, the deterioration of hotel infrastructure, and a lack of international appeal.
Despite the official propaganda that insists on the "gradual recovery of tourism," figures from ONEI confirm a sustained decline in the sector, which directly impacts foreign exchange earnings and employment in tourist hotspots such as Varadero, Cayo Coco, and Holguín.
Previously, ONEI had reported that national tourism in Cuba had risen by 4.7% despite the economic and energy crisis. Revenues increased by 8.8%, driven by spending in gastronomy, while international tourism fell by 20.5%.
However, the regime continues to prioritize investments related to tourism, despite the prolonged stagnation of the sector and the profound shortages affecting the population in key areas such as public health and food production.
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