"Enjoying Life": Luxury Car Gathering in Cuba Goes Viral for Its Models and Unique License Plates



A viral TikTok video showcases a luxury car gathering in Camagüey, Cuba, sparking debate about how these vehicles are obtained amidst the Island's economic crisis.

Cars in CubaPhoto © @maykel.nuez5 / TikTok

A video recorded in Camagüey and published on TikTok by the user @maykel.nuez5 has gone viral on social media, showcasing a gathering of modern and luxury cars in a rural area of that Cuban province—something quite unusual on the island, where the vehicle fleet is dominated by old and state-owned cars.

In the images, modern cars from brands like GMC, Kia, and Toyota can be seen, all with distinctive license plates, parked in front of a house, while the voice of a man comments in amazement:

"People are dressed up, look at how the cars are here, they're private. This isn’t for going to work, look at the plates, this is for enjoying life."

The narrator continues enthusiastically as he showcases the vehicles:

"Camagüey is on fire, we're going hard, enjoy life and don’t criticize. Look at this. Let people live their way; if they buy it, it’s to have a good time, so don’t judge."

The video, which has already surpassed tens of thousands of views on TikTok, has sparked intense debate on social media. Some users celebrate that Cubans can indulge themselves and "enjoy life," while others question how it is possible to acquire cars of that caliber amid the severe economic crisis the country is facing, characterized by blackouts, shortages, and the devaluation of the Cuban peso.

The images feature recent vehicles such as a black GMC Sierra, a Kia Carnival, and several luxury sedans in striking colors, all with private license plates (P), indicating that they do not belong to state-owned companies or the tourism sector.

The video, filmed at sunset, appears to show some kind of informal gathering or car exhibition, a type of activity that has begun to gain popularity among young Cubans with purchasing power, especially in provinces like Camagüey and Ciego de Ávila.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.