No one can say they were a sugar cane on the Super Bowl stage alongside Bad Bunny... and also got paid for it. Although they didn't dance or take center stage, these individuals were an essential part of the scenery for the historic halftime show of the Puerto Rican artist.
While Bad Bunny took over the stage with a visual proposal inspired by the Caribbean and his cultural roots, his team recruited dozens of people to embody human sugar canes, integrated into the landscape that surrounded the entire performance. Their role was not to dance, but to remain on stage for much of the show, adding realism and visual strength to the artistic concept.
To be part of the cast, it wasn't enough to just be available. The production established several physical and technical requirements. Among them, a height of approximately between 1.80 and 1.85 meters, as well as a slender or athletic build, due to the weight and discomfort of the costumes used.
A good level of Spanish was also required, along with the ability to understand the lyrics of Bad Bunny's songs, which was essential for following instructions during rehearsals and the performance. While previous professional experience was not required, having been part of marching bands or other groups with stage discipline was considered a plus.
Availability had to be complete in the days leading up to the event and on the day of the Super Bowl itself. The days could extend up to 14 hours daily, including rehearsals, technical tests, and the final presentation.
In return, each participant earned $18.70 per hour, resulting in a total payment of $1,309 for approximately 70 hours of work. This is no small amount for those who, without singing or dancing, became immortalized as part of one of the most talked-about shows of the Super Bowl.
The result was a performance that has already become part of the history of the most-watched sporting event in the United States, reaffirming Bad Bunny's artistic ambition, able to turn even simple sugar canes into silent protagonists of his visual narrative.
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