A young Cuban, 18 years old, surprised over a million people on TikTok by showcasing the first house he purchased in Cuba for 2,500 dollars, a achievement he directly attributed to his earnings as a digital content creator.
Diego García del Prado, known on the platform as @dieegoblogger, posted a video on May 20 touring his home in which he declared: "I live in Cuba, and I can't believe it myself, I bought my house, it cost me two thousand five hundred dollars, and there is no better option than this."
The property features a living room, three bedrooms, a kitchen, a large dining room, and a small unfinished terrace, and it had been uninhabited for some time at the time of purchase.
Diego did not hide the condition of the house, but neither did he hide his enthusiasm: "This year I won't be able to debut new clothes, but at eighteen, I'm going to have my new little house in Cuba."
The young man plans to renovate it gradually —cleaning it, painting it, and addressing the pending details— and invites his followers to track each stage of the process on social media.
In the video, he also addressed those who question whether TikTok can be considered a job: "To those who say that social media platforms like TikTok are not a job, I'm proving it to you today in this house."
Diego emphasized that the achievement has a familial significance: "She, my mom, and I have a roof over our heads where we can live and sleep," he remarked in reference to the housing.
The price paid is striking even within the unequal Cuban real estate market, where the average in Havana hovers around 49,200 dollars, and in areas like Miramar or Playa, it can exceed 75,000 dollars.
In eastern provinces of Cuba, such as Las Tunas or Granma, the averages drop to between $17,000 and $18,000, according to an analysis based on over 10,000 ads.
Diego's $2,500 sits at the lowest end of the market, corresponding to homes that require significant rehabilitation, possibly located in a peripheral or provincial area.
This case adds to a documented trend over the past two years: young Cubans who monetize digital platforms and use that income to purchase or renovate properties on the island.
A young woman identified as @yaneisycanta_98 purchased a house for $4,000 in December 2025 and began remodeling it, while another Cuban TikToker built a room thanks to income from social media in January 2026.
The buying and selling of homes between individuals has been allowed in Cuba since 2011 and requires formalization before a notary, payment via a bank manager's check, and, for transactions above a certain amount, a sworn statement regarding the lawful origin of the funds.
The video by Diego garnered 1,400,000 views and over 133,600 likes, with thousands of comments from fans who celebrated the achievement alongside him.
"What you see here today is not just a house, it's a dream come true. I never imagined I could say 'this is my home,'" wrote the young man in the video's description.
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