A young Cuban identified as @yani.cubana99 shared a video on social media showcasing the prices of cars and motorcycles in a store that sells in dollars. During her tour of the establishment, she points out that everything is paid for in cash or with the new cards enabled for transactions in foreign currency, and describes the prices as "millionaire prices."
"In Cuba but with millionaire prices, just look at this... this car cost $42,000... all in cash or with the new cards that are out now," he says while pointing to a new Nissan Kicks valued at $42,500 USD. Motorcycles are also shown, with prices ranging from $2,550 to $4,315 USD, from brands like Furia and Ava.
The video generated numerous reactions on social media. Some users compared the prices to those in the international market: “That Nissan here in the USA doesn’t go for more than 4,000,” wrote one. Others questioned the economic feasibility of acquiring one of these vehicles in Cuba: “How many lifetimes do you have to work to be able to buy even a motorcycle?” In response to those who justified the amounts by saying they were similar to those in other countries, the video's creator commented: “But we’re here, not there.”
The high prices of vehicles in Cuba have been a recurring topic. Recently, the Minister of Transportation toured sales points in Havana where he acknowledged issues such as long lines, resellers, and a shortage of available models, and announced local assembly of motorcycles and improvements in customer service as a solution.
In the province of Holguín, Tiendas Caribe reached sales of motorcycles for up to $6,590 USD, which included the vehicle registration process as an “added value.” Users reported price discrepancies between regions, the presence of resellers charging up to $200 USD for appointments, and issues with warranty service.
In May, a social media post about a Kia Picanto listed at $48,000 USD triggered a wave of ironic comments and comparisons with international prices, highlighting the public's discontent with the inflated Cuban automobile market.
The current regulatory framework was established by the Cuban government at the end of 2024. According to the Official Gazette No. 128, a standard car can cost over $15,000 USD if it has been used for less than five years, while a new motorcycle exceeds $2,000 USD. In addition to these figures, taxes can increase the final price by up to 35%. Payment in national currency is not an option.
The young woman who recorded the video concluded her journey with an invitation to participate: “Let me know your thoughts on this in the comments.” The responses, filled with humor, critique, and a sense of helplessness, reflect the sentiments of many Cubans in the face of a dollarized market that is out of reach for most.
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