A video posted by TikTok user @kkullu, where two young people – apparently of Russian origin – enthusiastically celebrate their trip to Cuba with the phrase "Cuba is calling," went viral on social media, but not for the reasons they expected.
In the images, both girls are seen walking on a conveyor belt in what seems to be a European airport, while dancing and smiling, with music in the background. Although the clip attempts to convey excitement for a tropical vacation, the reactions of hundreds of users, many of whom are Cuban, revealed a very different perspective.
The comments flooded the post with phrases like “Cuba is calling, but on WhatsApp,” “Don’t answer that call!” or “The blackouts are calling,” ironically referencing the energy crises, the lack of freedoms, and the economic collapse that the island is experiencing.
Some users, born or residing in Cuba, were even more straightforward: “Cuba is a prison (I am Cuban),” wrote one of the most voted. Another added: “Never go to Cuba, the economy is in shambles” and one more joked: “I’d prefer hell, at least there’s light.”
Most of the criticism points to the disconnect between the tourist image that some visitors often promote and the reality faced by millions of Cubans in their daily lives. “They go on vacation, not to live. It's very different to spend a few days with money and comforts in Varadero than to experience six-hour blackouts, without food or medicine,” commented another user. "Let the Hunger Games begin!" said another. "Romanticizing a dictatorship is not cool!" added another.
There were also some comments defending the country's natural beauty, despite its structural issues. "It's one of the most beautiful countries in the world; I think it's great that they want to know it," expressed a user.
The video, which has already surpassed 106 thousand views, serves as a new example of how social media highlights the contrast between the experience of international tourism in Cuba and the everyday life of its citizens.
Frequently Asked Questions about Tourism in Cuba and the Social Reality on the Island
Why is there criticism towards tourists visiting Cuba?
Criticism of tourists visiting Cuba focuses on the disconnect between the image projected of the island as a paradise tourist destination and the daily reality faced by its citizens, who struggle with power outages, food scarcity, and a lack of freedoms. Tourists often do not experience these hardships due to their stay in hotels with amenities that do not reflect the everyday life of Cubans.
How does the economic crisis affect tourism in Cuba?
The economic crisis in Cuba has led to a decrease in the number of international tourists visiting the island. Factors such as power outages, high prices, and the lack of basic services discourage potential visitors. Furthermore, the quality of tourist services has declined, affecting the experience of travelers.
What do Cubans think about tourists visiting their country?
The opinions of Cubans regarding the visit of tourists are varied. Some view tourism as a means of economic support for individuals, while others criticize the romanticization of the real difficulties they face. Many emphasize the need for visitors to understand the reality of the country beyond the tourist areas.
What is the current situation of tourism in Varadero, Cuba?
The tourism situation in Varadero, one of Cuba's main tourist destinations, is critical. The streets and hotels of the resort are empty, reflecting the decline in international tourism. Factors such as the economic crisis and the low quality of services have contributed to this decrease in tourist influx.
What recommendations are made to tourists planning to visit Cuba?
It is recommended that tourists planning to visit Cuba be prepared to face challenging conditions, such as power outages and shortages of basic goods. It is advisable to bring dollars and rechargeable items, and to be willing to adapt to a reality different from that experienced in tourist hotels.
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