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The state telecommunications company ETECSA in Mayabeque released images this weekend showing the participation of its workers in a military exercise to demonstrate the defensive preparedness of institutions and labor collectives.
In the message shared on Facebook, ETECSA’s Territorial Division stated that “we all have the commitment to prepare for the defense of the Homeland.”
However, the photographs associated with the event sparked mockery and irony on social media due to the inadequacy of the means used.
The images showed improvised shooting practices, with women in office attire and high heels.
Far from conveying military might, the scenes were interpreted by many users as a sign of the country's decline and an opportunity to criticize the state-owned company for the high prices of its phone plans.
Comments on social media came in swiftly.
"Here are the effects of power outages, hunger, misery, and the prices of ETECSA. Congratulations, we expect more, it's an embarrassment, it's a bad joke," posted a user.
"To defend the Fatherland from the army of big-bellied leaders!", "That's why the connection is so bad, because you all get too distracted", "What a ridiculousness from all these people who go along with this, don't they really feel embarrassed???" were some of the comments.
Another Cuban stated, "What I'm sure of is that you definitely have aim: when you shoot up ETECSA's prices, you kill an everyday people".
This type of activity is part of the so-called "War of the Entire People", a popular defense doctrine established in the 1980s, which the Cuban government continues to promote despite the economic hardships the nation is facing.
The celebration of Defense Day takes place against a backdrop of prolonged blackouts, shortages, and growing social unrest in several provinces of the country.
Official propaganda often presents these exercises as evidence of national cohesion against a potential foreign invasion.
However, for a large part of the population, images of sticks, makeshift uniforms, and poorly maintained rifles are seen as symbols of precariousness and the lack of solutions to everyday problems.
Frequently Asked Questions about Defense Day and the situation of ETECSA in Cuba
What is the Day of Territorial Defense in Cuba?
The Day of Territorial Defense in Cuba is a day organized by the Cuban government to showcase the military readiness of institutions and labor collectives under the doctrine of "War of All the People," established in the 1980s. It is held to create an appearance of national cohesion against a potential foreign invasion, although many view it as a farce due to the inadequate resources utilized.
Why did ETECSA's images on Defense Day provoke mockery?
The images of ETECSA during the Day of Territorial Defense sparked mockery because they displayed improvised shooting practices with employees in office attire and high heels, which was interpreted as a sign of decay and lack of seriousness. These scenes were seen as a reflection of the precariousness in the country and prompted criticism towards the state-owned company for its high prices on phone plans.
What is the role of ETECSA in the Cuban economy?
ETECSA is the state monopoly of telecommunications in Cuba and plays a crucial role in the economy by controlling access to connectivity. Recently, it has faced criticism for raising rates and dollarizing services, which limits access for those who do not receive remittances from abroad. The company has justified these measures due to economic losses, but the population views this as a strategy for social control.
How has the Cuban population reacted to ETECSA's policies?
The Cuban population has reacted with indignation and criticism towards the policies of ETECSA, particularly following the announcement of the new tariff that limits the use of the Cuban peso for recharges and promotes packages in dollars. Many view these measures as an act of economic repression that increases digital and economic inequality, and protests have been organized both on social media and in communities, demanding changes and transparency in the company's management.
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