A construction company in Lehigh Acres, Florida, became a social media phenomenon thanks to a logo that nobody expected: images of Fidel Castro, Raúl Castro, and Miguel Díaz-Canel, all in military uniforms, accompanied by the phrase "ONLY SH*T IS CARRIED".
The video was published by the user Elizabet Lopez on TikTok and has accumulated more than 186,000 views, over 7,000 likes, and nearly 3,600 shares, figures that explain how a simple advertisement turned viral among the Cuban exile community.
The double meaning is as deliberate as it is perfect: RHL GROUP CONSTRUCTION, based in Lehigh Acres, specializes in the installation and maintenance of septic tanks, and its owners decided to turn the three historical leaders of the Cuban dictatorship into the visual symbol of what goes inside those tanks.
The logo is displayed on the company's work vehicle and is physically seen driving through the streets of Florida. The user Alejandra González confirmed it in comments: "I saw them on the street, what a way to make me laugh, very creative."
Others were more direct with the political message. "Let Raúl find out," wrote yanistaynay. A user identified as cesargarcia3984 offered the most ironic critique of all: "I think it's a complete lack of respect that they are so small," referring to the size of the photos in the logo.
The joke didn't stop at Castroism. Eduardo requested in the comments to expand the cast: "Friend, a question, could you add to the logo the photo of Maduro and Chávez?", extending the parallel to the rest of the Bolivarian axis.
The video also ignited the entrepreneurial pride of the community. "Great publicity, now you're really going to become internationally recognized," wrote danieldelg13. "I don’t know how far the publicity will go. More and more creative. I'm sharing it because it's good," added another user.
Lehigh Acres, a community in Lee County located about 25 kilometers east of Fort Myers, has developed as a hub for Cuban-American businesses in construction and services, drawn by a lower cost of living compared to Miami.
The logo of RHL GROUP CONSTRUCTION follows a strong tradition of Cuban political humor in exile, especially active on TikTok during the early months of 2026, using satire as a form of cultural resistance against the dictatorship.
As Isa summarized in a comment that encapsulates the general sentiment: "The best promotion in history with just one photo."
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The comments section was filled with laughter and applause. "The best promotion that has ever existed in the history of humanity," wrote a user. "The best promotion I've seen in my 63 years," added elainediaz1619. "Just for the promotion, I want to get a tank," joked lachicatiktok.