The Italian entrepreneur and influencer Gianluca Vacchi joined the Cuban dance trend by posting on his Instagram account—where he has 22 million followers—a reel dancing to the rhythm of "Un vicio," the latest song by Dany Ome, Kevincito El 13, and Michael Flores, with the message: "Let's go all in with the dance."
The video, in which Vacchi appears shirtless, with his tattooed torso exposed and a straw hat under the sun, tagged his partner, the Venezuelan model Sharon Fonseca, and garnered over 56,700 likes in just a few hours.
The reaction from the artists themselves came quickly. Dany Ome commented on the reel: “The beast, a baby of 20 hahaha love you @gianlucavacchi,” while the Puerto Rican Michael Flores left the most applauded comment on the post, receiving 1,738 reactions, along with the flags of Puerto Rico and Cuba.
«A Vice» was released just a few weeks ago, and in this time, it has already reached the ears of one of the most followed influencers on the planet.
The gesture from Vacchi is the latest link in a chain of international personalities that have propelled Cuban distribution onto the global stage. Vinicius Jr. has shared posts to the rhythm of «Dichávate», and Maluma uploaded videos on TikTok with that same song that have surpassed millions of views on the platform.
Recently, Wisin confessed that the cast caught his attention so much that he started to research the genre and about Dany Ome and Kevincito El 13. Ozuna, for his part, has already recorded two songs with the Cuban duo.
El reparto is a subgenre of Cuban urban music that emerged in the popular neighborhoods of Havana at the end of the 2000s. It evolved from Cuban reggaeton and incorporated influences from genres such as timba, rumba, and guaguancó, developing a unique style that now dominates a significant part of the island's musical scene.
That an Italian with 22 million followers puts on the hat, steps out onto the terrace, and shares it with the cast says a lot about the global reach of the cast.
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