The Cuban reggaeton singer Ja Rulay announced this Wednesday, via a story on his Instagram account, that he has decided to transform his lifestyle: he will quit smoking and vaping, and will return to exercising to take care of his health.
In the video, the artist from Havana not only spoke about his own commitment but also extended a message of encouragement to those who still uphold those habits and invited them to join him in that process of change.
The announcement comes during a time of personal changes for the singer, who in 2026 became a father for the first time with the birth of his son Ja Rule Junior, on May 15 in Spain.
Fatherhood seems to have marked a turning point in his outlook on life. "I felt a click," the artist stated last June while reflecting on his experience as a new father.
This personal transformation is accompanied by a stage of professional independence: in March, he launched his own record label, PHP —acronym for "Peace, Humility, and Patience"—, and in June he confirmed his departure from Planet Records to release music independently.
The public commitment to health is not new in Ja Rulay. In September, the singer warned the Cuban influencer La Cintumbare —whose real name is Cinthya Medrano García— about the dangers of crack consumption: “Little by little it will destroy you,” he said, appealing to her responsibility as a public figure and a mother.
In 2024, the artist also called on social media for greater police action against drugs in Cuba and more protection for children in light of the rising use of substances known as "the chemical."
Ja Rulay, who celebrated his 23rd birthday in Madrid with his partner, Marell Infante, and his son, is one of the most recognized figures in the Cuban music scene, with songs like "Todo está OK," "El leño," "Respeta," and "Maldita," several of which feature Fixty Ordara.
His new commitment to quitting smoking and vaping aligns with a phase in which the artist appears to be betting, both personally and professionally, on a path defined by the same words that name his label: peace, humility, and patience.
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