"How we Cubans do a good cleaning at home": the video that is taking over social media

A Cuban woman from Matanzas has taken TikTok by storm with a video showcasing how to do a deep clean in Cuban homes. With a bucket in hand, a broom, and plenty of energy, the young woman documents the cleaning process in her home, from the bathroom to the living room, accompanied by her partner and a touch of humor that has delighted thousands of users.

This is how we do a good cleaning at home as Cubans, says content creator known as @briana_matancera, at the beginning of the video that has already garnered thousands of interactions on the platform. In the recording, we see the young woman starting to scrub the bathroom while casually narrating: “My life, it stresses me out to see it dirty…”. Among buckets of water, a brush, and comments about the coffee at three o'clock and the help from her partner, the "moreno," the clip progresses to showcase the rest of the sparkling home, concluding with an improvised dance session.

"Here we share the household chores, my partner helps me with everything," she adds with a conspiratorial tone. The scene concludes with the couple enjoying the cleaning to the rhythm of music, filled with laughter, water games, and plenty of charisma.

Chain reactions: love, humor, and pride

The video has sparked a wave of positive comments. Many users celebrated the camaraderie between the two: “Beautiful couple, God bless you,” wrote one follower. Others identified with the traditional Cuban cleaning style: “A respectable Cuban sweeps water,” said another user with laughter.

There was also room for humor: “That guy just doesn't stop, haha”, “My husband helps me that way too, with foam and a party”, or even jokes about the methods used: “What about the toilet lid?”, a follower asked ironically. However, the overall tone of the reactions has been one of empathy and affection: “There's nothing better than cleaning like this with water and fun”, a user from Venezuela commented.

It’s not the first: Cuban-style cleaning takes TikTok by storm

This video is part of a growing trend of domestic content featuring Cubans both on and off the island. Last April, a Cuban in Florida went viral for cleaning her patio with a hose, sparking a debate about water usage, soap, and even the condition of the pool. “Nothing decays and the pool has someone to clean it,” the protagonist humorously and proudly responded at that time.

In November 2024, another Cuban in Palm Beach defended her traditional method: “It's true that water gets thrown out, but I pay for the water,” while demonstrating how she tossed buckets onto furniture and porches.

In July of that year, a young resident of Madrid expressed her frustration about not being able to clean as in Cuba: “Here the furniture gets rotten, you can't throw water.”

And there are those, from the United States, who have been dubbed “the carpenter's terror” for mopping the floor or throwing water on walls and windows. “I love cleaning like this, even if I have to dry everything afterward,” confessed another Cuban on TikTok.

Tradition, identity, and sense of humor

The success of these videos reveals more than just simple cleaning routines: they showcase a way of living, taking care of the home, and turning the everyday into a spectacle. With music, camaraderie, and plenty of water, these scenes resonate with nostalgia, identity, and pride in keeping the house clean "the right way."

From Matanzas, this new viral cleaning trend confirms that for many Cubans, throwing buckets of water, scrubbing to the rhythm, and ending with a dance remains an authentic—and joyful—way to take care of their home.

Frequently asked questions about Cuban-style cleaning and virality on TikTok