The singer-songwriter Raúl Torres, affiliated with the Cuban political power and the author of multiple songs dedicated to officials, has publicly defended the unpopular measures of ETECSA, justifying the new limit on top-ups in national currency (CUP) as a desperate response from the State to the "anguish caused by a lack of foreign currency."
"Behind that unpopular measure -as harsh as parched land- there is a painful truth that hurts even more to remain silent about: Cuba is dying for lack of foreign currency. Our hospitals need medicines that can only be purchased in dollars," claimed the composer of "Cabalgando con Fidel" at the beginning of an extensive text he published on Facebook.
Torres acknowledged that ETECSA's decision has caused dissatisfaction and admitted that there was a mistake in the way it was communicated to the public.
"They were wrong not to speak clearly. Opacity is the enemy of the people. But the measure arose from a real emergency", he pointed out.
The artist then went on to criticize those who have denounced the company’s price hike, which leaves millions of Cubans with limited access to mobile data.
"Now I see some of them -the usual ones- sharpening their blades with easy criticism. They talk about 'betrayal,' about 'incompetence,' from the comfort of their certainties. But what have they sown, besides discord? Pointing out mistakes is fair, but denying the intention to save lives is mean-spirited. Be careful! Behind those voices, sometimes there are only interests that are not ours!" the singer-songwriter warned.
Raúl Torres presented the measure as a necessary sacrifice, a narrative in which the state company is a victim of circumstances, rather than being responsible for failed policies or inefficient management.
"The factories, the thermal power plants are waiting for parts trapped in ports due to debts. Even our daily bread depends on wheat that we purchase from abroad. How can we ignore it? How can we stand by with our arms crossed while the warehouses empty?" he questioned.
"ETECSA, with all its faults, tried to open a gateway to relieve this suffocation. It was not greed: it was a desperate attempt to gather resources for us. So that a grandmother can have her hypertension medication, so that a child doesn't study in the dark, so that the little harvest doesn't rot due to lack of fuel. Isn't that also a way to protect the people?" he added in his romantic analysis of the issue.
A muted defense of power: half-hearted criticism, total loyalty
Although Torres acknowledges mistakes in the management and in the way the measure was communicated, his criticism did not address the core issue: the structural lack of transparency in the Cuban government and the absence of accountability mechanisms.
He requested, however, that "the executives of ETECSA come down from their offices" and speak with the people, but he failed to question why, after decades of absolute control over the telecommunications sector, no real mechanisms for public oversight have been developed.
He also did not mention that the Cuban population, for the most part, relies on remittances from abroad not by choice, but because income in CUP is insufficient to cover even the current rates for phone and internet services.
Instead, the author accused those who criticize the measure, whom he claims are sowing discord: “Pointing out errors is fair, but denying the intention to save lives is mean-spirited.”

The revisionist turn: hotels, blockade, and ideological loyalty
In a second extensive post on the matter, Torres attempted to adjust the tone of his initial message, arguing that his criticism was misinterpreted by those who "ignore the context of imperialist aggression."
He then resorted to the old narrative of external justification: the blockade, sanctions, and imperialism.
He explained the construction of hotels that are now empty as a strategic bet based on the surge in tourism during the Obama era, which then went wrong due to sanctions, the coronavirus, and a list of other issues
“Was it a mistake? No: it was a legitimate gamble”, he said, without acknowledging that the tourist model dependent on foreign capital and volatile flows never guaranteed sustainable welfare for the country.
Moreover, he omitted to mention that this expansion was achieved at the expense of investments in hospital infrastructure, transportation, or food.
Returning to the topic of ETECSA, it was stated that the sanctions hinder the purchase of equipment and that cost overruns are unavoidable.
However, it did not mention that, despite being one of the most profitable companies in the country, ETECSA does not publish financial statements nor allow citizen audits.
Self-criticism or emotional propaganda?
Torres presents himself as a voice "critical from loyalty," his discourse faithfully reproduces the argumentative lines of the official stance: shifting responsibility, minimizing popular discontent, reframing unpopular decisions as acts of revolutionary heroism, and demonizing any direct criticism as betrayal.
He appealed to the epic of resistance, the one that Díaz-Canel is so fond of.
"This measure hurts, but total collapse would be a fatal wound," he wrote.
And he concluded with an ideological warning: “Let us never use the enemy's terms (‘regime’, ‘dictatorship’).”
In this way, Torres not only sought to contain public discontent but also to define the boundaries of permissible discourse: criticism is allowed, but only within the government's ideological mold.
Far from providing an independent reflection, Raúl Torres' texts represent a futile attempt to justify a deeply unpopular measure.
His words reflect the use of official cultural figures to soften criticism and reinforce the regime's narrative.
As the country plunges into an unprecedented economic crisis, what citizens demand is not a new revolutionary poem or an uplifting song, but clarity, transparency, and a genuine review of the management models that have led to the collapse of key sectors such as healthcare, food, and, of course, telecommunications.
Frequently Asked Questions about ETECSA's Rate Increase and Its Impact in Cuba
What is the ETECSA rate hike and why has it caused so much unrest?
The tariff hike by ETECSA consists of limiting top-ups in Cuban pesos to 360 CUP per month and offering mobile data plans exclusively in U.S. dollars (USD), which has been perceived as a move towards the dollarization of mobile services in Cuba. The measure has generated outrage because it excludes millions of citizens who do not have access to foreign currency, deepening inequality and limiting connectivity for a large portion of the population that only earns in CUP.
How has ETECSA justified these new measures?
ETECSA has justified the measures as a necessity to inject foreign currency into a debt-ridden and technologically lagging company. However, this justification has not quelled social discontent, which views the measure as an excuse to hide the service's inefficiency and the ongoing data outages. Furthermore, it has been criticized that, despite the substantial top-ups from abroad, there has been no significant improvement in the country's telecommunications infrastructure.
What are the consequences of the price hike for Cubans who do not have access to dollars?
For Cubans who do not have access to dollars, the price hike means a drastic limitation on their ability to connect to the Internet. With a top-up limit of only 360 CUP per month, users can purchase barely one 6 GB package, insufficient for daily needs. This particularly affects students, freelancers, and anyone who relies on the Internet for their daily activities, widening the gap between those who have access to foreign currency and those who do not.
What reactions has ETECSA's rate increase generated among public figures and the general population?
The rate hike by ETECSA has generated a wave of criticism from both public figures and the general population. Artists and musicians like Raúl Torres and Giraldo Piloto have expressed their disapproval, labeling the measure as unfair and harmful to families and education. People on social media have voiced their outrage, calling the new rates a "robbery at gunpoint" and a direct attack on the Cuban people, who feel increasingly excluded and deprived of access to essential services.
What alternatives do Cubans have to cope with the ETECSA rate hike restrictions?
Due to the restrictions of ETECSA's rate increase, some Cubans abroad and on the island have suggested a "total halt" of top-ups as a form of civic protest. The idea is that by suspending top-ups from abroad, pressure will be applied on the state-run company to reconsider its policies. Another alternative is to turn to the informal market, though this carries its own risks. The main challenge remains the lack of access to affordable connectivity and the need for long-term solutions that do not rely on remittances or income in foreign currency.
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