As if it were an anticipated solution, the Telecommunications Company of Cuba (ETECSA) announced this Thursday the introduction of a new "additional plan" of 2GB priced at 1,200 pesos, and public outrage was immediate.
Far from providing relief, the proposal triggered an immediate wave of rejection on social media, with over 1,350 comments, mostly critical, under the official post of the monopoly on Facebook.
A "relief" that doesn't relieve
ETECSA stated that the new plan was developed based on "criteria issued by various sectors of the population,” particularly the demand for a more affordable option compared to the EXTRA data packages.
However, the set price —1200 CUP for just 2GB— turned out to be a direct affront to the economic reality of millions of Cubans, who struggle with pensions, salaries, and remittances that are insufficient to cover even basic needs.
“Was this the best they could come up with after all the discontent?” asked one user, while another added, “If they are so incompetent, let new telecommunications companies into Cuba.”
Blunt criticisms from civil society
Among the highlighted comments, the poet and improviser Alex Díaz Jr. described the announcement as an act of institutional cynicism: “Disgust and shame. Trying to survive at the expense of those who have nothing is the lowest form of behavior. Popular discontent is immense, but political rhetoric prevails, as always.”
Another user, Liz Díaz Montero, sarcastically commented on the alleged accessibility of the plan by referencing the daily struggles of retirees: “Great! My retired grandmother manages perfectly with her monthly $1500. She can buy the one for 360 pesos first, and then this new one... of course, I would have to give her something because she would be short by 60. She won’t be able to eat, but thanks for thinking of everyone.”
The monopoly continues to face a legitimacy crisis
The massive negative response once again highlights the deep divide between ETECSA and the Cuban population, where connectivity is not only costly and inefficient but is also perceived as a tool of state control and digital segregation.
In a country with high levels of poverty, rampant inflation, and prolonged blackouts, access to the internet remains a luxury for a few.
The accumulated discontent following the mobile data price hike has not been resolved with this new plan. Rather, it has reinforced the perception that ETECSA's decisions are disconnected from the people, and that the recent attempts by the FEU to mediate, instead of representing the students, have only served to validate the unacceptable.
The result: more frustration, more indignation, and greater distance between the public and a state-owned company that continues to operate as a monopoly, without competition, without transparency, and without a genuine willingness to listen.
Frequently Asked Questions about ETECSA's New Data Plan and the Public Reaction in Cuba
What is the reaction of Cubans to ETECSA's new 2GB plan for 1,200 CUP?
The reaction has been one of indignation and rejection. Most comments on social media criticize the high cost of the plan and ETECSA's disconnection from the economic reality of the Cuban people. Many users have expressed their frustration due to the fact that the price of the plan is unaffordable for the majority, especially in a context of low salaries and inflation.
Why is ETECSA's 2GB data plan priced at 1,200 CUP considered unaffordable?
The 2GB plan for 1,200 CUP is considered unaffordable because the average salary in Cuba barely exceeds 4,000 CUP per month. This means that the cost of the plan represents a significant portion of the monthly income, making it unattainable for many Cubans who are already struggling with economic difficulties to meet their basic needs.
How has the dollarization of ETECSA's services affected the Cuban population?
The dollarization of ETECSA's services has increased economic and digital inequality in Cuba. Many data services are now only available in dollars, which excludes those who do not have access to foreign currency. This has limited connectivity for a large part of the population, widening the gap between those who can pay in hard currency and those who rely on Cuban pesos.
What alternatives does ETECSA offer for university students?
ETECSA offers a sectorial plan for university students that includes 6GB for 360 CUP. This plan is available only to those who have their mobile lines certified in their name and is sold through digital channels, but access is limited to data validation with the universities.
What measures has ETECSA taken in response to the criticism of its rates?
ETECSA has defended its rates, stating that they are the result of a "maximum effort" to provide more affordable options. However, criticisms persist as many consider these measures insufficient and disconnected from the economic reality of the Cuban population. The company has also mentioned specific plans for sectors such as students, but the overall perception remains negative.
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