The journalist Leticia Martínez Hernández, head of press for the Cuban leader Miguel Díaz-Canel, published a text on Facebook in a "poetic" tone dedicated to the leader, in which she presents him as a leader.
In a display of sentimentality and with the intention of portraying him as a "hero," Martínez claims that his boss will not be seen as "defeated," "discouraged," or "without faith," and he believes that in the face of adversity, he will continue to "face it head-on."
In the post, Martínez Hernández constructs a sequence of repeated assertions ("They won't see him...") to argue that Díaz-Canel will not hide or evade responsibilities.
"You won't see him evading responsibilities," "You won't see him hiding," "You won't see him on his knees," he wrote.
The text contrasts this idea with a series of images (“They will see…”) that place the leader “on the front line,” “with the people,” “taking responsibility,” and “offering encouragement” even when “the struggle seems impossible.”
In that same vein, he states that they will be seen “embracing” and “sharing the misfortune.”
The publication concludes with a clear defense of the revolution and the leader's role in its direction.
Martínez Hernández wrote that they will see him “loving and defending the Revolution that he had the immense weight of its history to lead” and concluded with the phrase: “You will see him, ultimately, taking a stand.”
The perception of the ruler by the people is very different from that presented by their spokesperson.
One of the most frequently voiced criticisms is that Díaz-Canel does not live or experience the same hardships as most Cubans (power outages, food shortages, transportation, medicine), which—according to his detractors—manifests in speeches perceived as detached from daily reality.
It is criticized for an institutional communication style that is rigid and lacks empathy, focused on slogans, calls for “resistance,” and technical explanations, but without explicit recognition of social unrest or a clear acceptance of political responsibilities.
Additionally, Díaz-Canel systematically blames external factors (the United States, sanctions, "the blockade") to explain the crisis, which for many Cubans invalidates or minimizes internal errors, poor management, and the lack of structural reforms.
His image was particularly marked after the protests on July 11, 2021, when he called to "fight" in defense of the Revolution.
That message highlighted a rift with part of the populace, prioritizing political control over dialogue with protesters.
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