Earn money on social media in Cuba, and they criticize her for what she decided to do with it



Cuban on the islandPhoto © @briana5254 / TikTok

A young Cuban went viral on TikTok after responding to a comment that questioned her decision to build a room in Cuba instead of emigrating. The video has sparked intense debate on social media about personal priorities amid the deep economic crisis facing the island.

"Why don't you leave Cuba instead of building a room?" was one of the comments she received after posting images showing the progress of her room's construction, which she explained was financed through income earned from social media.

In her response, the young woman acknowledged the difficulties the country faces: prolonged power outages, shortages of water and food, and the high cost of construction materials. However, she defended her decision to invest in her personal project.

"I know the situation is dire, with blackouts, water shortages, and even hunger, but I live here, and in the meantime, I want to build my own space," she asserted. She added that while she does not rule out emigrating in the future, one of her goals right now is to have her own room, and she is determined to achieve it.

He also responded to those who believe that building in Cuba right now is crazy due to the high prices. “I won't wait for prices to go down or for the situation to change to achieve my goals, because where there’s a will, there’s a way,” he expressed.

The young woman asserted that her project is proof that, despite the difficulties, there are still those who strive to move forward within the country. “Perhaps tomorrow the future will take me to another country, but today this is one of my goals,” she noted.

The video has sparked divided opinions. While some users applaud its determination and resilience, others insist that the current economic and political context in Cuba makes any long-term project difficult, especially in light of inflation, chronic material shortages, and energy instability.

In the midst of the worst economic crisis in decades, thousands of Cubans have chosen to emigrate in search of better opportunities. However, stories like this reflect that there are also those who, due to personal decisions or family circumstances, are committed to building their future on the Island, despite the challenges.

The debate brings back to the forefront a question that frequently arises among Cubans: to resist and build amidst the crisis or to seek opportunities outside the country.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.