LEGO released a commercial on Thursday that went viral instantly: Lionel Messi, Cristiano Ronaldo, Vinicius Jr. and Kylian Mbappé appear together competing to build a World Cup trophy made with blocks from the famous Danish brand.
The video, titled "Everyone wants a piece", features the four stars seated around a circular table in a room with a cinematic and futuristic aesthetic, each attempting to place their own minifigure on top of the trophy.
The climax arrives when a little boy bursts onto the scene, finishes assembling the trophy in seconds, and places his own personalized figure on top, leaving the four superstars empty-handed.
In just a few hours, the announcement garnered over 10 million views, more than 3.4 million "likes," and over 53,000 comments just on Instagram, numbers that make it one of the most impactful advertisements in the platform's history.
Messi himself shared the video on his account with the hashtag #HonestlyItsNotAI, responding to those who doubted that the four players had actually met in the same filming set. This is not the second time that Messi and Ronaldo have starred together in a campaign that has shaken social media.
Meanwhile, rumors have surfaced about potential collectible sets featuring statues of Messi and Ronaldo that the brand is set to launch in light of the World Cup. Skeptics were not lacking: one user commented, "0% chance they were in the same room," although Messi's own hashtag made it clear that the meeting was indeed real. This announcement comes at a time of great football anticipation, especially since Miami, a city with a large Cuban community, will host seven matches of the upcoming World Cup 2026.
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